Ben Settle Email Players 1 15 New

Early content covers "siphoning" leads from platforms like Facebook and Google without paid ads and using privacy policies to increase opt-ins.

If the answer is "they get a free PDF and then silence," you are losing money.

This likely references the very first issues of the newsletter. For any collector or serious student of a subject, the foundational material is often the most valuable. Acquiring issues 1 through 15 of "Email Players" would be like getting a masterclass from the very beginning, when Settle was first developing and documenting the core principles of his unconventional system. Given that the newsletter has been running for many years—with issues published well into the 100s (e.g., Issue 142, Issue 18)—the early issues from the first year or so are rare gems.

Settle argues that every prospect has a built-in "sales detector." When a generic, hype-filled marketing email hits their inbox, the detector goes off, and they immediately tune out. The goal of the email copywriter is to write in a way that flies under the radar of this detector. This is achieved by writing conversationational, "you-focused" emails rather than formal corporate broadcasts. ben settle email players 1 15 new

Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15

Back issues are generally not available to the public ; you must be an active subscriber to purchase them. However, Settle frequently compiles older issues into high-priced physical books, such as Count of Content or List Swell , which can cost upwards of $600–$700. Core Philosophies Taught

Ben Settle’s Email Players Newsletter has carved out a unique space in the marketing world as a premium, offline-only "paper and ink" resource. Aimed at aggressive marketers, the $97-per-month subscription focuses exclusively on direct-response email marketing, copywriting, and business strategy. What is the "Email Players" Newsletter? Early content covers "siphoning" leads from platforms like

: Intentionally using strong opinions to attract hyper-loyal buyers while actively repelling low-value "freebie seekers". Key Concepts Taught in Issues 1–15

Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook

Early volumes introduce explicit boundary setting for your list, including: For any collector or serious student of a

You don't need to be a cult follower of Ben Settle to use this framework. Here is a practical 3-step action plan inspired by the "1 15 New" concept:

At its core, is a monthly print newsletter priced at $97 per month . Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.

At its heart, the Email Players newsletter rejects standard digital marketing dogmas. While standard corporate advice focuses on open rates, complex segmentation, and avoiding unsubscribe clicks at all costs, Settle teaches the exact opposite. His system relies on three foundational pillars:

This is a core behavioral dynamic discussed in this issue:

In the rapidly evolving world of digital marketing, where algorithms change overnight and social media platforms rise and fall, one truth remains steadfast: is the highest ROI channel available. However, not all email marketing is created equal. Enter Ben Settle , the self-proclaimed "Dark Arts" master of email marketing and the creator of the cult-classic Email Players Newsletter .