Permite a los comerciales entender que vender no es "encajar" un producto, sino resolver un problema real del cliente.
We are persuaded by attractive, familiar, and complimentary people. Find genuine common ground. Smile. Use their name.
"Cómo hacer que la gente haga cosas" de Robert Conklin no es un manual de trucos oscuros para manipular a la sociedad. Es un tratado sobre la naturaleza humana que nos recuerda que .
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¿Alguna vez has sentido que tus ideas, por buenas que sean, no logran mover a los demás? ¿Te cuesta motivar a tu equipo, persuadir a tus clientes o incluso lograr que tus familiares colaboren en casa? El libro , escrito por el experto en comunicación Robert Conklin , es una obra clásica diseñada precisamente para resolver este desafío.
No ordenes, persuade. Haz que la otra persona sienta que seguir tu propuesta es el camino más directo para conseguir lo que ella busca.
Robert Conklin fue un destacado conferenciante, autor y experto en relaciones humanas estadounidense. A diferencia de otros manuales de persuasión que se enfocan en trucos psicológicos de corto plazo o tácticas de manipulación agresiva, Conklin cimentó su filosofía en la . Permite a los comerciales entender que vender no
Escuchar activamente a los demás desarma cualquier resistencia inicial y construye puentes de confianza.
Si estás interesado en profundizar en las técnicas de relaciones humanas y liderazgo efectivo, me gustaría saber:
Para explorar la sinopsis editorial y opciones de distribución, puedes visitar Casa del Libro . Aplicación Práctica: Técnicas Clave para el Día a Día Es un tratado sobre la naturaleza humana que
: La confianza es crucial para influir positivamente en la conducta de las personas. Sé transparente, mantén tus compromisos y sé consistente en tus acciones.
Antes de intentar convencer, es obligatorio comprender la perspectiva de la otra persona. Escuchar genera confianza y abre los canales de cooperación.
First published in 1979, Robert Conklin's How to Get People to Do Things (Spanish title: Cómo hacer que la gente haga cosas ) is considered a classic in the fields of interpersonal communication and persuasion. Its central premise is elegantly simple yet transformative:
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