A powerful counter-trend to Western fast fashion is the revival of traditional textiles. The Berkain movement sees Gen Z integrating traditional batik, weaving ( tenun ), and sarongs into modern everyday streetwear, pairing them with sneakers and graphic tees to reclaim cultural pride. 4. The Coffee Shop and "Nongkrong" Phenomenon
A massive trend among Gen Z is the Berkain movement. Young Indonesians are reclaiming traditional textiles like Batik and Songket, styling them casually with sneakers, crop tops, oversized blazers, and graphic tees for everyday wear.
While Western luxury brands struggle with Gen Z’s anti-consumerism, Indonesian youth have revolutionized thrifting. Known locally as pasar senggol (haggling markets) or vintage hunting , buying second-hand Japanese furugi or American college hoodies is a badge of honor.
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| Trend | Description | Implication | | :--- | :--- | :--- | | | A rising culture of staying single by choice. | Youth are delaying marriage due to financial anxiety and a desire for self-actualization. | | Indie Folk/Pop
Some popular Indonesian musicians and bands include:
Urban centers like Jakarta, Bandung, and Yogyakarta are hotbeds for experimental street fashion. Indonesian youth style currently oscillates between two major trends. TikTok Aesthetic Classifications Youth categorize styles into distinct personas: : Bright, neon, colorful outfits. Cewek Mamba : Edgy, minimalist, all-black clothing. The Coffee Shop and "Nongkrong" Phenomenon A massive
Indonesia is a global powerhouse in mobile gaming. Titles like Mobile Legends: Bang Bang and PUBG Mobile aren't just games; they are social platforms. Professional E-sports athletes are treated like A-list celebrities, and "mabar" (main bareng/playing together) is a primary way for friends to bond.
: It is common to see traditional silhouettes—like Batik or traditional fabrics—blended with modern street staples like jeans, boots, and heels [4, 27].
In the beauty sector, Indonesian youth are driving demand for skincare and makeup products, with a focus on natural and affordable brands. Social media influencers and bloggers are key players in shaping beauty trends, sharing their favorite products and techniques with their followers. Known locally as pasar senggol (haggling markets) or
Indonesian youth are also driving social and environmental change in the country. Many young Indonesians are passionate about issues such as climate change, social justice, and human rights, and are using their voices and actions to make a difference. For example, the Indonesian youth-led movement, "Indonesia Mengajukan" (Indonesia in Action), has been campaigning for climate action and sustainable development since 2015. Similarly, the #Indonesia Save Movement, led by young activists, has been raising awareness about issues such as plastic pollution and deforestation.
The popularity of social media has also given rise to the influencer culture in Indonesia. Many young Indonesians have become social media influencers, leveraging their online presence to promote products, services, and lifestyles. These influencers have become role models for many young people, shaping their perceptions of beauty, fashion, and lifestyle.
Local indie bands singing in Indonesian (such as Hindia, Feast, and Nadin Amizah) enjoy massive, cult-like followings because their lyrics address specific local youth anxieties.
In terms of career aspirations, Indonesian youth are driven by a desire to succeed and make a positive impact. Many young people are interested in entrepreneurship, innovation, and social responsibility, with a growing number of young entrepreneurs and innovators emerging in Indonesia.